India Today Group Launches ‘Tak 360’, India’s First FAST Digital News Channel

The India Today Group’s Tak Network has launched a new digital news channel titled ‘Tak 360’, which the group describes as India’s first FAST (Free Ad-Supported Streaming Television) news channel. The platform has been designed to meet the changing content consumption habits of digital-age audiences.

According to the group, Tak 360 caters to the growing demand for real-time, multi-genre news across connected devices, including smart TVs, mobile phones, and web-based platforms. The channel aims to deliver fast, reliable, and continuous news coverage tailored for connected and digital-first viewers.

‘From Street to Globe’ Editorial Philosophy

Built on the editorial philosophy of “Gali se Globe tak” (From Street to Globe), Tak 360 combines hyperlocal reporting with national and global perspectives. This approach is intended to provide audiences with a seamless and comprehensive news experience while maintaining editorial depth and credibility.

The channel offers 24×7 coverage across key genres such as politics, business, crime, culture, sports, fitness, and wellness, expanding the scope of digital news without compromising on journalistic standards.

Leadership Focuses on Connected TV Innovation

Speaking at the launch, Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group, highlighted the organization’s long-standing commitment to innovation.

“The India Today Group has consistently innovated across content formats and genres. With Tak 360, we are taking this legacy into the connected TV era. As audiences increasingly move towards connected platforms, Tak 360 strengthens our position as one of the country’s most future-ready digital news networks,” she said.

Availability Across Digital and Connected Platforms

Tak 360 will be live-streamed across the India Today Group’s digital and connected ecosystem. Viewers can watch the channel on News Tak’s YouTube channel and website, the Aaj Tak website and app, as well as the India Today website and app. It will also be accessible via the group’s CTV applications, including India Today, GNT, and Aaj Tak.

Redefining Fast News Consumption

The group stated that Tak 360 will enable audiences across the globe to access uninterrupted news coverage. Backed by a strong editorial foundation, round-the-clock programming, and a commitment to balanced and inclusive reporting, the channel aims to emerge as a trusted national digital news destination.

With its FAST model and connected TV focus, Tak 360 seeks to redefine fast news consumption in the digital era while showcasing India’s diversity to a global audience.