The India Today Group’s Tak network is gearing up to launch a brand-new 24-hour news channel. The group’s digital news brand, News Tak, recently hinted at the upcoming launch through a post on social media platform X.
In the post, News Tak announced that a new 24×7 news channel is being developed for viewers and also invited suggestions on what kind of content audiences would like to see on the platform. The move has sparked curiosity among digital news consumers.
According to sources, this upcoming channel will be completely digital, setting itself apart from the traditional television news format. It is expected to adopt a fresh, modern approach tailored specifically for online audiences.
Reports suggest that the official launch may take place on Makar Sankranti. Keeping digital viewers in mind, the channel is likely to focus on fast-paced, crisp, and innovative content, catering to changing news consumption habits.
The initiative reflects the India Today Group’s strategy to strengthen its digital presence and connect more effectively with the next generation of news audiences.